The economic slow-down is causing a crisis in prosciutto quality in Monculi . The butcher has his own pigs which he rears, slaughters, cures (do I want to think about this? ed.), and his prosciutto is acknowledged as the best there is. The grocer buys in, locally sourced of course, and first rate suppliers, but there is that extra frisson involved in eating pigs you could have seen on walks (not the pigs, your walks) munching on locally produced pigswill...
All of which is reflected in the price. So there has been a switch to grocer's ham. And the butcher's has begun to hang about, thus the quality gap is being closed by the grocer's higher turnover.
There is a proper term for this behaviour in development economics (why is it pigs seem to occupy a special place in economic theory?) but, as usual, no satisfactory solution. Typical. That's economics. Price of everything and the value of nothing.
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